Services

Immersive and spatial audio

Creative direction, strategy and execution for 360 and spatial audio, from Dolby Atmos music to installations and brand experiences people walk through. I help you decide what your audience should hear and where, then guide the work through to delivery so the sound carries the idea instead of just filling the room. I’ve worked this from the studio side too, leading regional operations for a Dolby Atmos studio launch in New York.

Music and sound strategy

Research-led direction on how your brand should sound, based on what your audience already responds to rather than what the room happens to like. I look at audience behaviour, competitors and every place your brand shows up, then turn it into a few clear moves your team can act on. You leave with a plan, not a mood board.

Sonic identity and creative direction

Defining how a brand sounds everywhere it shows up, and keeping it consistent as it grows. I turn marketing goals into music concepts that feel current and true to the brand, then set the standards every new piece of sound has to meet. Your team gets the rules, so the identity holds even when I’m not in the room.

Music supervision and production

Finding, licensing or creating the right track for national and international ad campaigns. I’ve run music production from the first idea for a score through to the final mix, making sure the music sounded right and served the story. The goal is a track people remember and connect to your brand.

Leadership and new business

Building music businesses and partnerships where music, tech and entertainment meet, including the Sephora Music Collective. As a managing director I led a team of 12, ran the P&L, and developed new business models and content lines for brand partners. I bring that commercial view to every creative decision.

Not sure where to start?

A Strategy Sprint is the easiest way in: a short brief on what your audience actually responds to and what to change, written so your team can act on it, plus a call to walk you through it.

360 Sound. Strategic thinking. Creative execution.